Backed by over 30 years of clinically proven neuroscience, NuCalm’s patented neuroacoustic software effectively turns your mobile device into a remote control to enter the brain state you desire – on demand.


Our Story Starts with Dr. Blake Holloway

Dr. Blake Holloway, the inventor of NuCalm, spent several years immersed in the intriguing and exotic research of bio and neurophysics. His objective in inventing NuCalm was to design a software that would have direct physiological outcomes to combat stress and anxiety in the brain.

He believed that focusing on the brain’s electrical activity and finding a way to entrain the brainwaves to a particular frequency, such as alpha or theta, could be a targetable physiological phenomenon that would aid his mission of combating anxiety. He began by researching bio and neurofeedback training, which are therapies that require patients to train, in a reward-based manner, their breathing, heart rate or brain electrical patterns to reach the desired therapeutic levels. This type of training was shown to be very effective in lowering heart rate, respiration rate and brainwave frequency, but it required active effort and more time from participants.

In search of a more passive way to entrain brainwaves, Holloway researched evoked potentials. These are spikes in brain electrical activity observed in response to the presentation of a stimulus, whether it be visual or auditory. Multiple stimuli delivered a certain amount of times per second, mimicking the desired brain frequency level, could create evoked potentials in the brain at that same frequency level. For example, Holloway tested the effect of flashing a light 10 times per second (10Hz) and saw that the brain would sync into the alpha rhythm (8-12Hz). This research led him to finally implement auditory evocation to obtain a frequency following response with binaural beats.


The Advent of Neuroacoustics

To create an auditory evoked response at a frequency range between 4-12Hz (from theta to alpha), it is a little more difficult because human ears cannot receive sounds delivered under 20Hz. This is where the binaural beats become a critical part of the equation. This method involves simultaneously delivering two tones with different frequencies into the left and right ears (ex. 250Hz to right ear, 255Hz to left ear). These sound waves will initially meet in the superior olivary complex, a structure in the brainstem, where they will interfere constructively and create a resultant beat frequency calculated by the difference between the two tones’ frequencies (ex. 255 – 250 = 5Hz beat frequency).

The beat frequency at any level can then be transmitted to and perceived by the auditory cortex of the brain. Repeated presentations of binaural beats will create repetitive auditory evoked potentials which will induce a frequency following response in the brain, meaning multiple neural networks will begin oscillating at that specific beat frequency. This brainwave synchronization has been verified in electroencephalography (EEG = brain electrical activity imaging) studies conducted by Holloway and Solace Life Sciences. This is the applied NuCalm method to entrain the brain to flow from everyday beta brainwaves of consciousness to deeply healing and restorative theta brainwaves. The creative collaboration with music producer Dan Selene adds a further level of complexity to the tracks, integrating music to the neuroacoustic physics to augment the outcome.

The Power of your Brain in the Palm of Your Hand.

Our science may be complex, but using NuCalm is designed to be simple and powerful. Harnessing the power of your brain requires nothing more than the NuCalm mobile app and a high quality pair of headphones. Our channels are specifically designed to give you access to your brain’s many superpowers, all you need to do is decide how you want to feel, and leave the rest to us.


DEEP SLEEP sets the stage for a return to healthy, restorative sleep. Stop fighting with falling asleep, staying asleep, or long morning wake-ups, and experience firsthand the difference healthy sleep makes.

Rescue lets you select your preferred journey length and pushes you into a deep restorative near-sleep state to jump start cellular regeneration, and turn off your body’s adrenal process so you can relax to the max.

Recover and Recharge in as little as 20 minutes. Power Nap is the perfect tool to fight back against poor sleep, jet lag, the afternoon doldroms, or get well rested and ready in the shortest time possible.

Experience a level of focus and inspiration typically reserved for Tibetan Monks, Artists, and Philosophers. Focus lets you go deep without taking your frequency low enough to feel tired or too relaxed.


IGNITE is your secret performance superpower. Used by Special forces and elite sports teams, IGNITE activates your senses and adrenal system, giving you the edge to win right in your pocket. 


Boost creativity and productiveness with this series of 15-20 minute journeys that promote creativity, concentration, and deep productive focus.

The Patented Biosignal Processing Disc 

Your body is an electrical conduit filled with conductive saline. Our Patented Biosignal Processing Discs create an electical feedback loop directly to your brain, using frequency resonance to calm your autonomic nervous system and prime your body and mind for recovery.

What’s in It?

Our Biosignal Processing Discs contain ZERO drugs. The design you see on the outside houses small bits of copper that hold an very light electrical charge.

How Does it Work?

When Applied to the Pericardium 6 accupressure point, the charge in the disc is activated by your body’s Gauss Field, the natural electromagnetic field that surrounds every human. Once activated, the disc produces a frequency that instructs your brain to begin creating the Neurotransmitter GABA.

Is It Safe?

Absolutely 100% Safe for pets, children, plants, or any living thing. The minute charge in the discs cannot shock you. GABA is already present in your body, and is safe at any level, its primary purpose is to supress your autonomic nervous system (stress response) and help you begin to relax.

To learn the complete science behind our patented Biosignal Processing Discs Click Here