Become a Certified NuCalm® Provider (CNP).
Our CNP Program is the companion marketing plan to NuCalm®, our all-natural, patented technology for relaxing patients. It’s specifically designed to separate your practice from your competition as NuCalm separates your patients from their stress.
See your practice in a whole new light
Leverage NuCalm to differentiate you from your competition.
Over the past few years, we’ve seen thousands of people in many industries having great success using NuCalm, but we’ve been blown away by the success it has helped our dental clients create in their practices.
We noticed many of our dentist clients were coming back for multiple systems because it creates a huge unique differentiator for them in their market. With their schedules filling up, they needed to accommodate the demand. Now NuCalm has become their favorite marketing tool!
We knew how valuable NuCalm would be for dentistry and the market feedback has proved it – with over 700,000 dental patients experiencing a unique, relaxing NuCalm appointment with over 95% satisfaction. But when a patient tells a NuCalm dentist, “who knew that having a root canal would be the most relaxing part of my day,” we know we are changing the dental profession.
The Certified NuCalm Provider program makes it easy for you to differentiate your practice in your community, and it’s simple… we do most of the work.
What will the Certified NuCalm Provider program do for you?
The exclusive CNP Program is specifically designed to help you stand out in your market and grow your business so you can focus on providing the best dentistry for your patients.
The CNP program was built to help your practice:
- Generate new referrals
- Increase patient retention
- Convert more treatment plans
- Make more efficient use of your time
- Schedule emergency patients with ease
- Build patient trust and loyalty
- Differentiate your practice from competitors
- Increase the value of your practice
- Work better as a team with your staff
- Thrive, not just survive, in an age of corporate dentistry
- Get the recognition you’ve earned
When you become a Certified NuCalm Provider, you become part of a community of leading dentists — professionals dedicated to improving the overall experience and well-being of their patients.
Your patients might not remember what you say, but they’ll remember how you made them feel.
Their Hero Dentist
When your patients leave their appointment feeling better than when they arrived, they’ll rave to their friends about their experience with you – their hero dentist.
What do you get as a Certified NuCalm Provider?
Become a Certified NuCalm Provider, and watch your practice benefit from a comprehensive marketing campaign that reinforces how valuable your patients are to you and clearly separates you from your competition.
- Oversized Direct Mail: Sophisticated direct response campaign helps you drive demand and create immediate awareness of the unique difference you make by providing the ultimate patient experience.
- Media Plan: When you sign up, we will create a custom media plan to maximize the impact of your marketing program.
- Website Content: Persuasive messaging for your website, so you can make the NuCalm advantage an integral part of your brand.
- Press Release: Alert the media that you’re on the cutting edge of dentistry, providing a unique service to your community that goes beyond oral health.
- Facebook Ads: Promotional advertising to get the message out to the right audience about your special offers. Specific, targeted and measurable so you can see how your promotions are tracking.
- Video Content: Promote your special advantage with videos that reinforce your focus on patient comfort and wellness.
- In-practice Promotions: Let the community know that you offer something other dentists don’t with these window decals, patient stickers and referral cards to spread the word about your practice.
- Geolocator: Give patients a new way to find you, and to see that you’re part of an exclusive community. The Geolocator also boosts your Google ranking and increases your online relevancy.
- Stress Avenger Toolkit: One bottle of NuCalm cream, 60 sets of neuropatches, three CNP window decals, 100 “Stress Avenger” stickers, and printed patient education materials.
& the best part of your hero status…
You get to donate the gift of a NuCalm system to someone in your community with cancer.*
(*The gifting promotion is only available for current customers that join the CNP program and have at least 2 NuCalm systems.)
As a Certified NuCalm Provider, you and your team get to gift a new NuCalm system to any person in your community who is dealing with cancer. The NuCalm team will train the person you select and provide all recommended protocols and best practices for managing stress.
“When my best friend in life was diagnosed with cancer, without hesitation I sent her the only gift I could think of that would make a difference. I gave her NuCalm. NuCalm is the one tool that helps her rest, relax, and regenerate. The power of what it can do is something every person fighting cancer should experience.”
— Dr. Heidi Dickerson, President LVI Global
“NuCalm has been an important part of my journey to wellness. It allows me to fully rest, recover and heal after difficult treatments. More importantly, it allows me precious time during the day to give my mind and body a break.
When I use NuCalm, it’s the ONLY time I don’t think about cancer.”
— Gail Zeamer
Let’s work together to make a
profound impact on people’s lives.
We don’t have a cure for cancer with NuCalm, but we have an amazing tool that provides significant benefits to people with cancer and for their loved ones caring for them.
(*for current customers that join the CNP program and have at least 2 NuCalm systems.)
- We add the “NuCalm giveaway” to your Certified NuCalm Provider (CNP) media plan.
- We implement the CNP media plan for two months, building awareness and buzz about your practice.
- We then launch a media campaign featuring your NuCalm giveaway to a cancer patient.
- You host an event where you gift the NuCalm system and invite media coverage.
- We train and support the person who receives your NuCalm gift.
Who’s using NuCalm?
NuCalm has been used by over 700,000 dental patients with over 95% satisfaction. NuCalm is also being used by 31 professional sports teams across the NFL, NHL, MLB, NBA, English Premier League, and Spanish La Liga. The Chicago Blackhawks credit NuCalm with helping the win the 2013 and 2015 Stanley Cup Championships. Experts in the fields of oncology, plastic surgery, addictive disease, psychotherapy, medical weight loss, private jet pilots, celebrities, and top executives use NuCalm to lower stress and improve performance.
“I am being told by patients that this is the best dental visit they’ve ever had. NuCalm has made an incredible impact on my practice. Working on a relaxed patient allows the entire office to be in a complete state of calm.” – David A. Smith, DDS
NuCalm was awarded a perfect 5.0 rating from Dental Product Shopper.
(This is a big deal! Including NuCalm there have only been two perfect 5.0 ratings out of their 3,154 products reviewed!)
Word is spreading through the dental community about NuCalm’s perfect 5.0 rating by Dental Product Shopper. This rating was done by a group of your peers who have been using NuCalm for at least 4 months – selected at random by DPS.