As a business owner doing complex procedures on moving targets and serving the needs of all types of people, you have your share of stress. Additionally, many of your patients experience an acute stress response and are, literally, trying to survive in your chair. This makes your profession as a dentist one of the most difficult in the world. Your quality of life depends on developing healthy stress management strategies. What can you do about it?

The 4-minute Ideal Patient

What is an Ideal Dental Patient?

Ideal patients show up for appointments, are happy to be in your chair, don’t move or challenge the procedure, heal nicely, and talk about how great you are. Ideal patients are easier to work on and can become your best advocates. How many ideal patients do you have? NuCalm® can transform average patients into ideal patients in just 4 minutes.

NuCalm – Changing Dentistry in 4 Minutes

NuCalm® is a perfect fit for dentistry. NuCalm is a patented, clinically proven neuroscience technology that enables clinicians and their team members to safely control the most complex, unpredictable, and unreliable part of dentistry − the patient. Read More By stopping stress at its source, NuCalm improves your dentistry and your business. NuCalm takes less than two minutes to administer and fully relaxes your patients within minutes.

NuCalm’s patented neuroscience technology has been used by over 1.1 million dental patients across five continents, with zero reported adverse events and an exceptional record of satisfaction. By improving the patient experience, you naturally ignite your business.

  • 95% would use NuCalm again
  • 98% would recommend NuCalm to family and friends

Clinical Impact: Better, Faster, Safer Dentistry

With NuCalm, patients are relaxed, still, and fully available for treatment so you can focus exclusively on your dentistry. Neutralizing anxious patient behaviors in minutes allows you to do better, faster, safer dentistry by creating the optimal clinical environment:

Faster Patient Healing

Stress interferes with healing. Proper sleep promotes healing. But many people experience additional stress before and after a dental procedure. And with discomfort and anxiety, many patients find it hard to sleep after their procedure. Read More NuCalm helps control stress, reduce discomfort, and shut down anxiety. The patient will sleep better, so they can heal faster and fully. Recovery with NuCalm will help the patient harness the power of a rested body and focused mind for maximum healing.

The Business Impact of NuCalm

The Dental CEO

According to the Harvard Business Review, top executives in the U.S. work 72 hours per week. However, research shows that dentists have only 3.2 hours available per week to lead their business. You may not have time to act like a CEO, but you need results like a CEO. Read More How can you achieve maximum results in less than one hour of executive work per day? You must find ways to improve efficiencies, enhance the patient experience, improve clinical outcomes and create a brand that differentiates your practice from your competition. It’s imperative that you leverage the right technologies and systems to help you grow your business.

NuCalm – Changing Dentistry in 4 Minutes

NuCalm® is a perfect fit for dentistry. NuCalm is a patented, clinically proven neuroscience technology that enables clinicians and their team members to safely control the most complex, unpredictable, and unreliable part of dentistry − the patient. Read More By stopping stress at its source, NuCalm improves your dentistry and your business. NuCalm takes less than two minutes to administer and fully relaxes your patients within minutes.

NuCalm’s patented neuroscience technology has been used by over 1.1 million dental patients across five continents, with zero reported adverse events and an exceptional record of satisfaction. By improving the patient experience, you naturally ignite your business.

  • 95% would use NuCalm again
  • 98% would recommend NuCalm to family and friends

NuCalm Business Advantages

NuCalm provides five primary ways to ensure a Return on Investment (ROI) or generate revenue:

Reduce Procedure Times

NuCalm creates quiet, cooperative and still patients.

Read More

Say good bye to gagging, tongue battles, excessive saliva, clutching and grabbing, stalling tactics and burning through local anesthetic. The results: 26-37% time savings in procedure times … more dentistry in less time.

Increase Patient Referrals

NuCalm comes with a dedicated sales force: your current patients.

Read More

You already know that patient referrals are the best way to attract more patients. An unexpectedly relaxing and positive dental experience will inspire people to talk about you. If you maintain the industry average of 10 NuCalm patients per day, you will reach 2,200 patients per year. With 98% of patients reporting they would recommend NuCalm to their friends and family, that equals 2,156 patients recommending you every year – that’s quite the sales force.

Increase Case Acceptance

55% of Americans state that fear is their number one obstacle for dental treatment.

Read More

82% state they have some level of fear or anxiety about dentistry. NuCalm naturally relaxes the patient, improves satisfaction and increases case acceptance. NuCalm eliminates fear and builds trust.

Fee for Service

With NuCalm, you are providing a uniquely positive and exceptional service and you should charge for it.

Read More

Your patients respect you and are willing to pay for exceptional care. The average patient fee for NuCalm is between $35-$95 USD.

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Differentiate Your Practice

Competing in today’s environment is difficult. You must find ways to differentiate your practice, build your brand, and attract new patients.

Read More

NuCalm is changing the game. How many clinicians in your community currently offer NuCalm? How many of your patients know you even offer NuCalm? Over 98% of patients who have used NuCalm for a dental appointment state they would refer their friends and family… who wouldn’t like that?

Resources

Understanding The Stress Response

The acute stress response is designed to keep us alive. The problem is that it is also killing us. Technological advancements allow us to live more comfortably today, but our survival instinct has remained unchanged for thousands of years.

Stressors like work pressures, family illness, relationship conflicts, financial struggles, traffic congestion, and even dental appointments can trigger an acute stress response. Our primitive brain reacts to all triggers without discrimination as if our lives were in danger.

During an acute stress response, two parallel pathways are activated, the sympathetic adreno-medullary (SAM) arm of the autonomic nervous system (ANS) and the hypothalamic-pituitary-adrenal axis (HPA axis). Both systems can be triggered in a bottom-up manner from the brainstem by critical homeostatic perturbations, like respiratory distress, pain or inflammation. They can also be triggered in a top-down fashion from the limbic system, particularly from the amygdala, by psychogenic stressors, either innate or experiential. The SAM responds almost immediately, whereas the HPA axis responds a little slower. Activation of the SAM releases epinephrine/adrenaline from the medulla of the adrenal glands. As epinephrine circulates through the body, respiratory and heart rate accelerates and blood pressure increases to maximize the delivery of oxygenated blood to vital organs. Additionally, it causes sight, hearing, and other senses to sharpen. However, this immediate ANS response is short lived and the HPA axis is required to trigger a series of hormonal signals to maintain this state of hyper-alertness. The hypothalamus releases corticotropin-releasing factor (CRF), which signals the anterior pituitary gland, to release adrenocorticotropic hormone (ACTH). This hormone travels to the adrenal glands, prompting them to release cortisol, the well-known stress hormone. The release of cortisol can increase the production of epinephrine, as well as, trigger the glucose release from protein stores to supply the body with energy.

All of these changes happen so quickly that people are not aware of them. In fact, the process is so efficient that it occurs in milliseconds – before the neocortex knows what is happening. For dentists, this hijack manifests as gagging, excessive salivary flow, aggressive tongue movement, flinching, clutching, burning through local anesthetic, irrational social behaviors, and confusion. A stressed patient is not able to cognitively process information and is likely to have little or no memory of any dialog during and after the procedure. The hardest thing to understand is that your patients, during an active stress response, are not in control of their actions – they are crippled by their survival instinct.

Why does the dental chair trigger such a primal response? The answer is simple. We are animals. An animal must protect its mouth to survive. For humans, our mouth is our source for food, communication, and intimacy. It is not natural for any animal to lie on its back and open its mouth for treatment with sharp instruments. This is why for many people, the mere thought of going to a dentist elicits a “fight-or-flight” response. Every workday you are faced with challenges most other professionals never encounter or even think about. Managing your patient’s stress response and psychological vulnerability can be exhausting. What if you could naturally interrupt the stress response, put yourself in a state of deep relaxation, allow your body to rejuvenate, and build your resilience to stressful situations? What if you could help your family and friends better manage their personal stress? What if your team could get relief from stress and perform better at work? What if you could convert your patients from resistant to relaxed in less than five minutes? This neuroscience technology is available today and is being used by the U.S. military, top research universities, oncologists, cardiologists, psychotherapists, professional athletes, top executives, and dentists.

Read More

The NuCalm Solution

Dentists in the U.S., Canada, Europe, Russia, and Australia are currently benefiting from NuCalm. NuCalm is a clinical solution that safely and effectively neutralizes the stress response in the center of the brain and guides you to a state of deep relaxation.

Your brain remains active, but your body idles in parasympathetic nervous system dominance. Parasympathetic nervous system dominance is the only time your body can recover – cellular waste is removed, autonomic nervous system balance is restored, neuromuscular tension is resolved, biological clocks are tuned, and mental focus is improved. NuCalm mimics your body’s own process for “winding down” and preparing for sleep. Your body experiences a natural slow down every time you go to sleep. This process is natural when you are in the comfort of your own home and feel safe and confident in your environment. The power of NuCalm is that it can produce this same physiological experience in an uncomfortable environment, where your amygdala feels threatened and triggers the stress response. NuCalm turns off the stress response at its source. By redirecting both of your brain’s communication pathways, NuCalm pivots you out of hypervigilance and suspends you in deep relaxation. NuCalm’s Biosignal Processing Disc turns off the “fight-or-flight” response. The all-natural disc contains the electromagnetic frequencies of inhibitory neurotransmitters Gamma-Aminobutyric Acid (GABA) and L-Theanine, a GABA precursor. It delivers the pure biosignal of these natural chemicals straight to your parasympathetic nerve fibers in the paracardium of your heart to ensure rapid and predictable relaxation. The NuCalm neuroacoustic software embedded in soothing music entrains or paces brainwave function from beta or high beta down to the alpha/theta range. The neuroacoustic software utilizes binaural beat physics and frequency-following-response to cycle brainwave function between 12Hz and 4Hz. Dentistry is a noble and rewarding profession. It is also extremely stressful. You now have a choice to replace one hijack with another that will protect you from the challenge of being human.

Read More

A NuCalm Patient = An Ideal Patient

During a dental procedure, a patient using NuCalm will be:

  • Deeply relaxed within minutes − still and fully cooperative
  • Unaware of time and space − distracted from procedure
  • Physically incapable of experiencing anxious behaviors −
    gagging, salivary flow, tongue movement, clutching/grabbing, stalling, etc.
  • Responsive and cooperative − no cognitive impairment
  • Refreshed and alert post-treatment − no recovery time
  • Able to drive and return to normal activities immediately

3 Simple Steps

STEP 1: NuCalm Biosignal Processing Disc

All cells of the human body communicate through frequencies. The biosignal processing disc simplifies the process of activating the parasympathetic nervous system and calming the body. Each disc holds the electromagnetic frequency patterns of GABA and its precursors to deliver a pure biosignal to your body. When placed on the inside of your left wrist, at your Pericardium-6 acupuncture point, the disc sends a signal to the pericardium of your heart to activate local parasympathetic nerve fibers, which then transmit the signals to your brain, initiating the process of increasing vagal nerve output and slowing down cellular actions. This mimics your body’s normal transition to a peaceful, restorative night’s sleep.

STEP 2: NuCalm Neuroacoustic Software App

We invented the world’s most sophisticated proprietary neuroacoustic software to oscillate brain wave function between deep relaxation and recovery. The physics used in the NuCalm software guides the brain to alpha and theta zones.

NuCalm Neuroacoustic Software Library in the NuCalm app lets you choose from a variety of soundtracks, including different types of music or nature sounds that all have the neuroacoustic beats built into them. The NuCalm app also lets you track your usage data so you can see how your usage is reflected in your daily performance.

STEP 3: Eye mask

Light-blocking eye masks help eliminate visual stimuli and maintain a deep state of relaxation.

The combination of these four components provides a fully immersive experience, erasing stress and anxiety to achieve a deep level of calm.

How Are We Different?

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