For those staying in bomb shelters, here’s a refuge within a refuge
You might call it a refuge within a refuge.
Since the start of Russia’s unprovoked invasion of Ukraine, thousands of people have been forced into bomb shelters as artillery shells and bombs targeted population centers. Aside from the physical health challenges, disruption of one’s life brings mental anguish including heightened anxiety, fear, stress and sleeplessness.
The day the invasion began in late February, Wilmington, Delaware-based Solace Lifesciences – makers of NuCalm, a drug-free, patented stress-relief technology — began reaching out to its customers and network across the globe. Jim Poole, Solace President/CEO, says, “We’re asking the people who know our technology to help us help Ukrainians who are in desperate need of something that isn’t as tangible as food and water: relief, stress management, recovery, and rest. We’re currently helping Ukrainians whose lives have been dramatically disrupted.” Ukraine has about 5,000 bomb shelter sites that can accommodate more than two million people.
In a note to the Ukrainian audience (also translated into Ukrainian), Poole wrote, “The patented neuroacoustic software slows down brain wave function into alpha and theta, where the body can restore and heal. In as little as 20 minutes, NuCalm can give you the equivalent of over 2 hours of restorative sleep. In crisis of war the mind and body are in a constant state of high alert and will fatigue and breakdown over time. NuCalm can’t stop the bombs from falling, but it can provide resilience, clarity, and energy through recovery. We ask users to NuCalm once or twice each day.”
He says NuCalm will make a profound and essential difference in their ability to get some rest and make up for high stress and poor sleep. The recovery experience builds resilience and allows users to function at a high level so they can make good decisions and protect themselves and their family members during the crisis.
Jim Poole says, “For more than 20 years our company’s ethos has been to do the right thing, even when no one is looking. Taking care of people is in our collective DNA… we are a service first organization and conduct ourselves with honor and integrity.”
NuCalm is used by pro athletes on 54 teams throughout the NFL, NBA, MLB, and the NHL. Since 2012, Olympic athletes have benefitted from its rest and restoration. Thousands of doctors across various disciplines use NuCalm; over 2,000,000 surgical procedures have been done with NuCalm. The U.S. military and veteran community have been using NuCalm for expedited recovery without drugs for years. Luxury hotels like the Fairmont Century Plaza in Los Angeles offers NuCalm sessions at its spa. During 2021 Enshrinement Week at the Pro Football League Hall of Fame, NuCalm operated a Recovery Lounge for use by NFL legends and guests. The technology has won top honors at the Consumer Electronics Show in Las Vegas and was featured on The Today Show.
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